Vendor Performance Breakdown
| Vistadash Metric | Description/Formula |
| Leads | Leads reported by the CRM Vendor |
| Calls | Calls reported by the Call Vendor + Calls reported directly by the specific provider (if available) |
| Chats | Chats reported by the Chat Vendor + Chats reported directly by the specific provider (if available) |
| Website Refs. | Website visits received as referrals from this provider, as reported by Google Analytics |
| VDPs | Vehicle Detail Page Views received as referrals from this provider, as reported by Google Analytics |
| Appts | Appointments reported by the CRM Vendor |
| Shows | Shows reported by the CRM Vendor |
| Sold | Sales reported by the CRM Vendor |
| Cost Per Lead | Total Cost/Leads |
| Closing Ratio | (Sold/Leads) x 100 |
| Total Cost | Cost input in Vistadash Budget |
| CPVs | Cost Per Vehicle Sold = Total Cost/Sold |